The United States Annexation of Hawaii Essay Example for Free

The United States Annexation of Hawaii Essay The United States annexes Hawaii in 1900 is Imperialism.Because it had to do with hawaii and their economical power.It also had to do with them other countries fighting over them.It also had to do with Hawaii being scared of countries and their territory nations. The Untied States wanted Hawaii to become a state .In 1959 the Untied states government annexed Hawaii and was later declared a state. The reason why is because British and French governments negotiation on Hawaii for economic privileges. So Hawaii was fearful that it would become one of the territory nation . So the United States signed a treat with them. Which they decalred a friendly relationship. The United States attempts to mediate in the Venezuela -Great Britain dispute in 1895 is Intervention.Because it had ivolvement with foreign power in affairs for another nation.It achieve the stronger powers. There was a dispute between Venezuela and Great Britian. That even Cleaveland invoked the Monroe Doctrine. The United States secretary toke interpretation on the Monroe Doctrine when the dispute occurred between British Guiana and Venezuela.Monroe Doctrine gave United States the authority to mediate the border dispute on the Western Hemisphere.The reason why this was happening because Venezuela and Great Britian disputed over the boundaries deprarting the Venezuela and British Guiana.The bountries claimed gold was in their territory.So thats when United Stated sent a message to the world that they would enforce the monroe Doctrine.They made it clear to them that it was going to be enforced. The United States declines to give aid to Hungarian patriots in 1849 is Isolation.Because it was remaining apart from other nations affairs. Hungary was basically classfied as a national independent country. Note:There is like nothing on Hungarian and why the United Stated declines them Ive looked everywhere I asked my mom if you have any info I will be gladly to refix this one and resubmit it.

Spreadsheet report - intended for a science teacher teaching a Year 10 :: Computer Science

Spreadsheet report - intended for a science teacher teaching a Year 10 class in a secondary school. He is having difficulty managing all of the data concerning the marks and attendance of class 10X2. Spreadsheet Report The spreadsheet is intended for a science teacher teaching a Year 10 class in a secondary school. He is having difficulty managing all of the data concerning the marks and attendance of class 10X2. He would like to know if a computer could aid him to process the data from module tests that are being taken this year. He would like to know whether the pupils are on target or not, the grades gained from the tests, the total marks and grades, and the average, minimum and maximum marks and grades. He would also like the computer to help him to keep track attendance. He would like to know the total attendance of the members of his class. When complete, the spreadsheet will automatically calculate the grade of each module test, and display whether the pupil is working at heir level. It will also calculate the total marks and average grade of each pupil, and for the entire class. This will be shown on one sheet, whilst on another, the total number of attendances and the total attendance as a percentage over a whole term will be shown. This will be useful for the teacher so as he can monitor his pupils and help those who are under performing easily. In order to do this, I needed to plan out the spreadsheet. I worked out what sheets and tables I needed, and figured out which functions and formulae I would be using to calculate with. I planned to have two sheets, Tests and Attendance. The Tests sheet contains three tables. The first is the Results table and it contains the results of the science module tests. The pupil's surname and forename are located in the first two columns, and their expected mark in the third column. The data relating to each separate test is located in three adjacent columns, with a merged cell above tying them together. There are four of these next to each other, one for each module. The first column in the group of three is called Marks, and this contains the actual score from each test. The next column is called Grade and this shows the grade corresponding to the mark. This grade is obtained from the second table, called Points, which contains the points and grading system. Using the VLOOKUP function does this. The cell references here must be absolutes. The third and final column is called Attainment.

The Lord of the Flies Continues to Fly A Socio-Historical Look At Its Banning and Sustained Popularity

Henry Reichman, in his research titled Censorship and Selection, Issues and Answers for Schools. Censorship defines censorship as the â€Å"the removal, suppression, or restricted circulation of literary, artistic or educational materials †¦ on the grounds that these are morally or otherwise objectionable in light of the standards applied by the censor† (Cromwell, 2005) . Often, the judging of the books as unfit for public or classroom consumption is done unilaterally by an authorized policymaking body tasked with oversight functions.This has adverse impact to the teachers’ exercise of academic and creative freedom guaranteed by the First Amendment that protects â€Å"the students’ right to know and the teachers’ right to academic freedom† (Shupe, 2004). Throughout the history of literature, censorship of literary texts and judging them as unfit for public consumption has always provoked social and political debates. The offensive advocates who pose themselves as guardians of morality and social order insist that the society needs protection from destructive elements that may damage its moral and social fibers.The defensive side, on the other hand, promotes the upholding of constitutional rights for free expression, criticizing censorship us a curtailment of this basic human right. Ironically, banning the books from public consumption has proven to have done the opposite. The public becomes even more curious, finds creative ways to get hold of these banned books and discover for themselves that the very reason of the banning should be the same reason why the public should read them in the first place.For instance, while Mark Twain’s â€Å"The Adventures of Huckleberry Finn† was challenged because of its racial slur, many in the academic circles believe that it should all the more be read by the public to learn about racism and its adverse social impact (Shupe, 2004). Restraining the public from reading a lit erary text that reflects this social reality does not and cannot shield itself from seeing this happening in real life. Unsurprisingly therefore, these banned books or literary texts whose subjects are deemed taboos by the authorities became all-time best sellers continually being â€Å"consumed† by the public.The public’s curiosity has been sustained by the authority’s persistent efforts to dictate what the public can and cannot read defying the provisions of the First Amendments that enshrines creative and academic freedom (Shupe, 2004). This has all the more invigorated the public’s tendency to rebel against repressive authorities. Banning the reading of what the public considered acclaimed literature seems not just illogical but unwarranted. This has made acclaimed banned books like the Lord of the Flies sustained its popularity generations after generations.I. The Lord of the Flies Restrained from Flying To understand the â€Å"restraint flight† of the novel, it may be deemed necessary to trace its roots from its conception to publication, illuminating the tumultuous routes it has taken before it reached the public eye. William Gerald Golding wrote the novel less than ten years after World War II after serving in the Royal Navy from 1940-1945 where he saw man’s unnerving capacity for atrocities. As it is commonly believed, war brings the worst and the best of man’s human nature.But expectedly so, Golding identified more on the evil side of man, owing to his background as a disillusioned advocate of rationalism, championed by his father Alec Golding, a school teacher and ardent believer of rationalism. In his writing about his wartime experience, he wrote: â€Å"Man produces evil as a bee produces honey† (Gyllensten, 1983). He felt that the atrocities committed by the Nazis in such magnitude could be committed just as well by any other nations owing to humankind’s innately evil nature.He wrote the book at a time of Cold War, fresh from the hostilities of the Holocaust, the widespread dehumanizing aftereffects of atomic bombs, and the threat of the so-called â€Å"Reds† behind the Iron Curtain. These conditions all found their way to the book, making it a good study of the political and ideological underpinnings of this milieu. From its pre-publication to its promotion to the public, the Lord of the Flies has undergone a turbulent path. Rejected by publishers a record of 21 times, the book was adjudged as â€Å"absurd and uninteresting†¦rubbish and dull† (Conrad, 2009).Conrad (2009) recalls that the book seemed to have reached a dead end, until a former lawyer hired as editor from the Faber publishing house, Charles Monteith, resurrected the book from its near oblivion and convinced his colleagues at Faber to publish the book at a measly sum of ? 60. As it turned out, Monteith’s business instinct earned Faber millions of pounds as the book sold mi llions of copies worldwide and continues to do so up to this time prompting the author of the book to retort that he considers the royalty income as â€Å"Monopoly money† (Conrad, 2009).The book’s huge commercial success can be attributed to two things: first, it has a good narrative filled with thrilling action and a theme that amplifies the endless battle between good and evil; and second, it has been continually challenged by certain school authorities making it all the more attractive to readers. The more it has become controversial, the more it has gathered cult following, assuming celebrity status as a literary text. The thesis of the book underscores the tendency of man for violence.In the novel, a group of British schoolboys are trapped in a tropical island after the plane that would take them to someplace safer from the nuclear war crashed. Initially acting in a more civilized way, these schoolboys form some sort of a social group with a leader and sets of rul es. As they discover the difficulties of such an arrangement within the uncertainty that surrounds them in that tropical island, they begin to question the existence of that social order and start to defy its conventions.The â€Å"good force† is led by Ralph who symbolizes man’s adherence to civilization and proper social decorum; while Jack leads the â€Å"evil forces† symbolizing man’s innate evil nature that manifests with proper environmental stimuli engendered by the harsh realities of life such as surviving in a jungle. As the story progresses and the uncertainty of being rescued become remote, Jack begins to reconfigure the composition of the social order initiated by Ralph. Within these contesting ideologies, Jack starts to emerge as the leader of choice by the majority of the group.Deciding that Jack’s aggressive stunts and hunting skills are the necessary skills of a leader in such a harsh environment, the majority of the boys shift their allegiance to him and leave the â€Å"orderly† and â€Å"civilized† leadership of Ralph. With Jack’s leadership, the boys undergo a downward spiral and turn to horrific violence to dismantle civilized social constructs in the name of survival. In so doing, two boys are killed and they would have continued to slide down to ultimate self-destruction had their eventual rescue failed to come just in time.Published in 1954 and written by Golding, the Lord of the Flies has been constantly challenged and banned from school curricula in the United States and other parts of the world. The Nettverksgruppa (1996) or NVG, an association of students and staff at the Norwegian University of Science and Technology (NTNU) in Trondheim recounts that the following academic institutions challenged this novel for its so-called â€Å"demoralizing effect that implies that man is little more than an animal†:

Autism Spectrum Disorder - 2834 Words

Autism spectrum disorder (ASD) is a growing disorder that affects 1 in 300 children in the U.S. Autism can be defined as a disorder in brain developments that can cause a lack in motor skills. Motor skills progress throughout the life span creating growth in the human brain, thus allowing the child to grow developmentally and physically. Simple motor skills including brushing your teeth, snapping buttons on a shirt, brushing your hair, and writing your name are learned easily by most children. However, children with ASD may not develop these skills causing them to be behind most children their age socially, cognitively, and in their daily living skills. Motor delays and lack of social responsiveness can be found in children who are diagnosed with autism spectrum disorder possibly due to brain developmental delays Due to the lack of motor skill development in autism patients, it is advised they seek therapy to help increase their motor ability and social skills in order to stimulate growth in these areas and have the chance to become more independent at home. This research investigates autism, the importance of motor therapy, and describes the changes seen in patients with therapeutic treatments. Chapter 1: Autism Spectrum Disorder (ASD) affects over 2 million individuals in U.S alone, and is one of the fast growing serious developmental disabilities in the U.S (www.autismspeaks.org.). Autism is however five times more common in males than females, with studies showingShow MoreRelatedAutism Spectrum Disorder And Autism Essay1393 Words   |  6 PagesAutism is a neurological disorder with many forms and severities, better known as autism spectrum disorder, that begins early in childhood and lasts throughout the individual’s life. Autism spectrum disorder is defined as developmental disabilities that can cause significant social, communication, and behavioral challenges (CDC). Previously, autism was recognized in distinct groups and types. Now, autism is referred to as a spectrum because there is an overlap among all the different forms of autismRead MoreAutism Spectrum Disorder And Autism2594 Words   |  11 PagesAutism Spectrum Disorder is defined as a neurodevelopmental condi tion that is classified by a triad of impairments. These impairments are in communication, socialization, and repetitive patterns of behavior (Wolf, 2004). Autism affects about 1% of the current population (Shishido, Branko, Norio, 2013). This disorder seems like a common diagnosis in the current day in age but the disorder was only discovered around sixty years ago. The two founding researchers that discovered the disorder are KannerRead MoreAutism Spectrum Disorder And Autism1827 Words   |  8 Pagesin the United States had one or more developmental disorders in 2006-2008. This can affect the person mentally, physically, emotionally, or a combination of the three. These range from something as simple as a speech delay to something as complex as cerebral palsy. One of these developmental disorders is autism. Autism can cause social, communication, and behavioral challenges. One in 68 children are affected by autism. Autism Spectrum Disorder (ASD) is 4.5 times more common in boys . One in forty-twoRead MoreAutism Spectrum Disorder ( Autism ) Essay1739 Words   |  7 Pagesconventions (Lai, 2014). These two observations would be the beginning of a disorder known as the Autism Spectrum Disorder. This developmental disorder, characterized by a range of deficits in different areas, is increasingly prevalent in society and in the media. While the exact numbers vary from country to country, according to Lai (2014), 1% of the general population is diagnosed with an Autism Spectrum Disorder. The range of this disorder has a detrimental effect on society, specifically the educationalRead MoreAutism Spectrum Disorder ( Autism ) Essay1858 Words   |  8 Pages Autism Spectrum Disorder affects various aspects of an autistic child’s life. Many children are diagnosed with autism spectrum disorder every year, while others go undiagnosed for an extended time, or even for their whole life. A child exhibiting delays in language benchmarks or showing little interest in the surroundings should be examined for possible ASD. Language is often impaired and although the level of impairment can range from severe too unnoticeable in each child, a child is likely toRead MoreAutism Spectrum Disorder1446 Words   |  6 PagesPublic Health Problem Autism or autism spectrum disorder ( ASD) is a developmental disorder that has been found world wide. However unlike many other disorders, autism is fairly new in the sense that there is no cure nor a set factor causing it. Today, the public is more aware of the disorder, yet there is still concern about how to treat autism in children as well as what risk factors are more likely to lead to autism. Autism has been around for the past hundred years, however previous to theRead MoreAutism Spectrum Disorder1409 Words   |  6 Pagesboys and 1 in 189 girls are diagnosed with autism in the United States (Autism Speaks, n.d.). Can be diagnosed in all racial and ethnic groups, as well as every age group. In the 2013 publication of DSM-5 diagnostic manual, Asperger syndrome, Autistic disorder, childhood disintegrative disorder, and Pervasive Developmental Disorder- not otherwise specified (PDD-NOS) were merged into one category of ASD. This paper will explain what Autism Spectrum Disorder is, causes, signs and symptoms, diagnosisRead MoreAutism And Autism Spectrum Disorder1267 Words   |  6 Pages and the way he interacted with others, spoke to me on a profound level. I know autism when I see it. For those not familiar with autism, Autism Speaks, the world’s leading autism science and advocacy organization, defines autism and autism spectrum disorder (ASD), as both general terms for a group of complex disorders of brain development. These disorders are characterized, in varying degrees (hence, a â€Å"Spectrum† that includes both low- and high-functioning individuals), by difficulties in socialRead MoreAutism Spectrum Disorder And Autism1401 Words   |  6 PagesIn America about one out of 88 children have autism spectrum disorder and about 36,500 in four million children are born with autism. Currently approximately 1.5 million adults are living with autism in the United States. The autistic brain is a complicated phenomenon, which has required many years of research in the biomedical field by institutes, organizations, and the government to comprehend the disorder. Depending on the severity of the disorder – low functionin g or high functioning – and theRead MoreAutism Spectrum Disorder And Autism Essay2049 Words   |  9 Pages Autism and Asperger’s are two syndromes that are now looked as being part of the ‘Autism Spectrum Disorder’. Asperger’s is on the high functioning end while Autism is on the low functioning end. Before the ‘autism spectrum’ was created, in nineteen forty-three and nineteen forty-four, a psychiatrist named Leo Kanner and German scientist named Hans Asperger discovered Autism and Asperger’s. Their research included looking at cases of children who were different and had qualities of aloneness, obsessiveness

Warning Industry Spin And The Center For Food Safety

In a Huffington Post article published on February 11, 2014 titled â€Å"Warning: Industry Spin May Be Hazardous to Your Health; Learn the Truth About GE Foods,† Elizabeth Kucinich, the policy director for the Center for Food Safety, strongly discusses the dangers of consuming genetically modified foods, which causes unpredictable allergic reactions, encourages rapid evolution for resistance in pests, and creates herbicide resistance leading to an overuse of chemicals. Empowering consumers about what’s in their food is an important issue because everyone has the right to know what’s going into their body, especially when it’s altered food. Letters from advocates of food labeling have poured into President Obama’s office, asking him to â€Å"fulfill†¦show more content†¦Further, the technology that big corporations use to create genetically modified foods are not available to small farmers, who suffer with huge economic losses. Lastly, herb icide resistance can possibly lead to the overuse of chemicals, polluting our fresh air and water. As discussed in class, issues brought upon by GMOs are discussed by Kucinich in great detail. The theme of agriculture and even more specifically genetically modified organisms helped to critically examine the dangers and hazards of such GMOs. Knowing the potential issues with GMOs from class helped understand and effectively critique this article more. The examples and real world statistics in this article magnified the importance of GMO labeling and the dangers imposed upon consumers who eat such foods. One group, the Grocery Manufacturers Association, brought together a panel of huge mega corporations that participate in GE food production and created the Coalition for Safe Affordable Food. This coalition supports genetic engineering and GMO crops and products that contain them. The coalition states various goals, such as â€Å"Prevent states from passing legislation mandating information about genetically engineered GMO food products.† The Coalition for Safe Affordable Foods has stated many claims advocating the use of geneticallyShow MoreRelatedPG Business Strategy Analysis4963 Words   |  20 Pagesbillion-dollar brands. Its business is divided into three global units: beauty, health and well being, and household care. It also makes pet food and water filters and produces soap operas. Some 25 of PGs brands are billion-dollar sellers, including Gillette Fusion, Always/Whisper, Braun, Bounty, Charmin, Crest, Downy/Lenor, Folgers (which it reportedly plans to spin off), Gil lette, Iams, Olay, Pampers, Pantene, Pringles, Tide, and Wella, among others. Acquisitive PG bought Clairol in 2001 and a majorityRead MoreVolcanoes Essay3860 Words   |  16 Pagesdesigned to shed ash, with steep-sloping sides. Damage can be limited however, by building cheap houses which can be replaced for a low cost. Modify Vulnerability Community Preparedness Most volcanic events are preceeded by clear warning signs coming from the volcano. If the community is prepared, lives can be saved. Although the degree to which a community is prepared helps determine the number of lives saved. Evacuation is the most important and common hazard preventionRead MoreBusiness Ethics6288 Words   |  26 Pagespsychological well-being, and explores the fast food industry s corporate influence, including how it encourages poor nutrition for its own profit. The reason for Spurlock s investigation was the increasing spread of obesity throughout U.S. society, which the Surgeon General has declared epidemic, and the corresponding lawsuit brought against McDonald s on behalf of two overweight girls, who, it was alleged, became obese as a result of eating McDonald s food [Pelman v. McDonald s Corp., 237 F. SuppRead MoreMarketing Strategy: Jet-Puffed Marshmallows7340 Words   |  30 Pages__________________________________________ _30 Executive Summary: Jet-Stuffed Marshmallows is a spin on popular combination of chocolate and marshmallows, which will be Kraft Foods’ newest product.   Kraft is the ideal parent company of this product because they already have a big share in the food industry so brand loyalty could be a key component to launching this product. Jet-Stuffed Marshmallows will offer a new, needed product to the current food market. The target market for this product is defined as white, marriedRead MoreBottom of the Pyramid Case Study on Jaipur Rugs9793 Words   |  40 Pagesnearby villages. Chaudhary’s entrepreneurial drive ultimately led him to Jaipur, the capital of Rajasthan, to pursue a career in the rug export business. Chaudhary and his brother started exporting rugs in 1986. Both brothers remained in the rug industry but split up their business interests in 1999, and after several company name 1 changes, Chaudhary registered his export company under the name of Jaipur Rugs in 2006. By 2008, Jaipur Rugs was the largest manufacturer and exporter of Indian handRead MoreEarly Supplier Integration in the Design of the Skid-Steer Loader18409 Words   |  74 Pagesuncover the appropriate supply chain strategies for their firms, align their own business strategies to those of their supply chains, and then design oper ations practices that support the strategies. In a multi-year study first launched in 2005 by MIT’s Center for Transportation and Logistics, a number of successful companies are being studied with the intention of identifying general attributes critical to successful supply chain management. So far, they have found that companies need to adopt a â€Å"competitivelyRead MoreProject Managment Case Studies214937 Words   |  860 Pagesotherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 750-4470, or on the Web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley Sons, Inc., 111 River StreetRead MoreMarketing Mistakes and Successes175 322 Words   |  702 Pagesotherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc. 222 Rosewood Drive, Danvers, MA 01923, website www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley Sons, Inc., 111 River Street, Hoboken, NJ 07030-5774, (201)748-6011Read MoreAbcde12237 Words   |  49 Pageslevels, effective supply chain strategies must take into account the interactions at the various levels in the supply chain. The supply chain, which is also referred to as the logistics network, consists of suppliers, manufacturing centers, warehouses, distribution centers, and retail outlets, as well as raw materials, work-in-process inventory, and Figure 1-1 ï ¬ nished products that ï ¬â€šow between the facilities (see Figure 1-1). In this book, we present and explain concepts, insights, practical toolsRead MoreCase Studies13817 Words   |  56 Pageshigher cost of the T-shirts would affect the grade the CEO gave her for the internship. On the other hand, her International Management class had exposed her to the harsh reality of working conditions in China: low wages, rigorous work schedule, poor safety regulations, and the complete lack of workers compensation and benefits. When LeBlanc had sailed on the Human Rights and Social Justice Voyage with University of Virginias Semester at Sea, she saw first-hand a Bulgarian clothing factorys destitute

Mobile Phone Cloning - 1069 Words

MOBILE PHONE CLONING WHAT IS CELL PHONE CLONING? Cell phone cloning is copying the identity of one mobile telephone to another mobile telephone. Usually this is done for the purpose of making fraudulent telephone calls. The bills for the calls go to the legitimate subscriber. The cloner is also able to make effectively anonymous calls, which attracts another group of interested users. Cloning is the process of taking the programmed information that is stored in a legitimate mobile phone and illegally programming the identical information into another mobile phone. The result is that the cloned phone can make and receive calls and the charges for those calls are billed to the legitimate subscriber. The service provider†¦show more content†¦And the worst part is that there isn’t much that you can do to prevent this. Such crime first came to light in January 2005 when the Delhi police arrested a person with 20 cell phones, a laptop, a SIM scanner, and a writer. The accused was running an exchange illegally wherein he cloned CDMA-based mobile phones. He used software for the cloning and provided cheap international calls to Indian immigrants in West Asia. A similar racket came to light in Mumbai resulting in the arrest of four mobile dealers Introduction While mobile cloning is an emerging threat for Indian subscribers, it has been happening in other telecom markets since the 1990s, though mostly with regard to CDMA phones. Pleas in an US District Court in 1997 effectively ended West Texas authorities first case of `phone cloning. Authorities in the case estimated the loss at $3,000 to $4,000 for each number used. Southwestern Bell claims wireless fraud costs the industry $650 million each year in the US. Some federal agents in the US have called phone cloning an especially `popular crime because it is hard to trace. Back home, police officers say the Yasin case is just the tip of the iceberg and have asked operators to improve their technology. But the operators claim they can t do much for now. It s like stealing cars or duplicating credit card numbers. The service providers cannot do much exceptShow MoreRelatedCell Phone Cloning3071 Words   |  13 PagesCELL PHONE CLONING Abstract You might have read news of the cloning of sheep or cattle with amused interest. But how would you feel if somebody `cloned your mobile phone? Technology is finally rearing up its dark side. Along with the proliferation of technological innovations, this era also marks the birth of the new-age IT criminals in a big way, with the latest technology fraud being cell phone cloning. Cell phone cloning is a technique wherein security data from one cell phoneRead MoreSecurity Threats of Mobile Banking1648 Words   |  7 PagesSecurity Threats of Mobile Banking Student ID: TP023353 Introduction The evolution of technology over the past few years has been part of a phenomenal experience in our everyday lives. Today, more and more people rely on getting things done faster and quicker, with the help of technology. Take banking for instance, the traditional way was having to go to the bank for even the smallest transactions like sending money, checking your balance and so on. Then came the era of Automatic Teller MachinesRead MoreMobile Device Fraud And Its Effect On The Security Standards1605 Words   |  7 Pagestechnology. One the areas that have increased in fraud over the years is Mobile devices. I currently work for Sprint Fraud Management where we deal with fraudulent issue on a daily basis. Fraudster will steal people’s personal information and open up accounts. Fraudster will also get a hold of customer’s security info and will add phone lines to their account. Working in the Fraud department I can agree first hand that mobile device companies need to c hange their security standards to help in decreasingRead MoreVirgin Mobile Essay951 Words   |  4 PagesSupplier Power - Weak o Lots of cell phone providers, therefore companies like Kyocera lower prices to contract with service providers. • Buyer Power Ââ€" Strong o Current cell phone service providers are numerous, which allows for many options for buyers. • Barriers to Entry Ââ€" Weak o There is nothing that will prevent Virgin from competing to an untapped market. • Threat of Substitutes Ââ€" Weak o There are very few substitutes available that offer mobile and immediate communication. AlternativeRead MoreHuman Inventions Have Brought more Harm than Good518 Words   |  2 Pageswhether human inventions bring more harm than good. On one end, human invention may harm to human health and unethical to use human invention such as cloning but some promote that human invention make life easier and closer the gap between peoples. The first disadvantage of human invention is it may harm to human body health. Technology of mobile phone is the most convenient tool being invented. Almost everyone can own their handset and even hardly to be separated from their daily life. Latest handsetRead MoreAttacks On Gsm Standards : Attack Against Mobile Communication1544 Words   |  7 PagesAttacks on GSM Standards: Attacks against mobile communication are not only depends on the network weaknesses but the reasons may be mobile phones malware, identity theft by SIM cloning and so on. Some other attacks, such as phishing with SMS, may exploit human factors as well. But most of these attacks are done on the A5 family of ciphering algorithms. The exact formulation of these algorithm is still unknown but many researchers try to calculate it through reverse engineering and cryptanalysisRead MoreMobility Based Intrusion Detection Solution2153 Words   |  9 PagesINTRUSION DETECTION SOLUTION THAT IS BASED ON SPATIO-TEMPORAL INFORMATION Anju R. Fule Anju.fule@gmail PG Dept. of CSE, SGBAU, Amravati Prof. V.M. Thakare vilthakare@yahoo.co.in PG Dept. of CSE, SGBAU, Amravati Abstract: Most of the works on mobile devices security have focused on physical aspects and/or access control, which do not protect the private data on a stolen device that is in the post authentication state.Mobility-based intrusion detection solution that is based on spatio-temporalRead MoreEssay on Nfc Near Field Communication3553 Words   |  15 Pagesconnection between their mobile phones. With NFC, setting up the connection is simply a matter of touching their phones together – there’s no need for the users to get their phones to scan the local area to locate and then identify the other’s phone, no need to enter passcodes or other settings, and no risk that they establish a connection with the wrong device. These capabilities will not just be available to the ‘lucky few’ either: according to ABI Research, half of all mobile handsets will supportRead More Key Concepts and Network Architecture for 5G Mobile Technology3553 Words   |  15 Pages165-170 Au gust 2012 www.ijsret.org ISSN 2278 - 0882 Key Concepts and Network Architecture for 5G Mobile Technology Sapana Singh1, Pratap Singh2 Information Technonlogy, 2Electronics and Communication 1 IIMT Engineering College, Meerut, 2RGEC, Meerut 1 Sapanasingh8407@gmail.com, 2 pratapsinghbiet2000@yahoo.co.in 1 ABSTRACT 5G technologies will change the way most highbandwidth users access their phones. With 5G pushed over a VOIP-enabled device, people will experience a level of call volume and dataRead MoreDoor Lock Security Using Rfid and Face Recognition2024 Words   |  9 Pagessystem for visitor identification consists of the following: RFID Tag, GSM Modem and a security camera monitors the front door of a building. RFID user insert the tag into the RFID Reader, which is read the code and transmit code on particular Mobile, mobile user enter this code through the keypad and simultaneously security camera front acquiring images of people as they enter; an automated system extracts faces from these images and quickly identifies them using a database of known individuals.

Integrated Market Communication Capability â€Myassignmenthelp.Com

Question: Discuss About The Integrated Market Communication Capability? Answer: Introduction There has been an increase in the integrated marketing communication tools being used by the companies in order to survive in this competitive market. As opined by Percy (2014), the integrated marketing communication can be defined as the application of the consistent brand messages that are implemented in the traditional as well as non-traditional marketing channels. There have been significant changes in the marketing process over the years and the companies are increasingly accommodating the changing preferences of the consumers (Percy 2014). The organizations have started developing holistic marketing campaigns that have helped them to reach the target audience in a better way. The selected product for the purpose of this report is organic foods and the company selected is Honest to Goodness. The company background and the description of the product would be done. The target market would be defined along with the positioning strategy of the company. The goals of the communication methods would be outlined along with the concerned message. The promotional mix of the new products would be analyzed and media strategy of the company would be defined. Company Background and Product Description Honest to Goodness is an Australian organic and natural food company that has been voted as the favorite organic food brand of the country (Goodness.com.au 2017). The company believes in the manufacturing, procuring and delivery of healthy foods and they believe in the methods of sustainable food production. The product range of the brand is the naturally grown healthy foods, which are available at affordable costs (Goodness.com.au 2017). Honest to Goodness is a certified brand that operates as wholesaler, retailer and distributor of various natural and organic foods (Goodness.com.au 2017). The food products are strictly handled under the ACO guidelines. The company strives to encourage locally grown products where it supports the local communities as well as regional Australia (Goodness.com.au 2017). The organic food firm has a vision of creating a healthy, sustainable as well as better future for the community. The main products of the company include organic and natural grocery items such as vinegars, oils, coconut products, dried fruits, salts, herbs and others (Goodness.com.au 2017). The products undergo minimal processing and they lack artificial flavors, sweeteners or colors. The products are also free from hydrogenated oils and palm oils (Goodness.com.au 2017). The products are grown under strict organic conditions and their production facilities or the warehouse is never fumigated. They abide by the strict food handling guidelines and they have a strong quality management system so that the customers get the best possible products. Target Market The target market for the organic foods is primarily segregated into three segments. They are discussed as under- Core consumers- The core consumers of the company include the extremely dedicated ones and comprise of 21% of the target audience (Bryman and Bell 2015). These kinds of customers display their dedication through their behaviors as well as their attitudes. The core consumers are most aware of these kind of customers, who like to engage in discussions regarding organic foods. Mid-level consumers- The mid-level of consumers make up almost 65% of the target market customers and they comprise the bulk of the companys customers (Percy 2014). The mid-level consumers are making a transition from the unhealthy food options to the naturally grown products (Briz, Ward and Ortega 2017). They are making subsequent changes in behaviour and attitudes so that they can be a part of the healthy food consumption. Periphery consumers- These kinds of customers account for over 14% sales of the organic foods. This segment has least behavioral changes and they have slowly started to opt for organic food products (Wee et al. 2014). They only make minimal purchases or during some months, they do not make any purchases at all. The periphery customers have slowly started to incline towards the organic foods as they have adopted healthy lifestyle. Positioning Strategy The positioning strategy of the company include- To provide modern, safe and healthy food options to the community so that they can enjoy better quality of life The company makes sure that their offering is unique and safe, which would attract a large number of consumers (West, Ford and Ibrahim 2015). The company aims to make a clear difference in the market by combining the effort of retailer, stakeholders, traders and other entities. The organization wants to make a clear difference by creating optimal brand experience. The brand aims to create wide number of mouth to mouth advertising by spreading on their good work (West, Ford and Ibrahim 2015). The brand believes in the fact that the product packaging has a major impact on the product positioning. The packaging is the primary thing that the customer notices before actually purchasing the products. It is important to include the certification labels, private product levels and others so that the customers can easily identify with the same (Armstrong et al. 2015). The company believes in the optimal package design which would show that the brands products are healthy, transparent, natural and safe to use (West, Ford and Ibrahim 2015). The organic food products should be distinguished from the normal food products and it is the duty of the company to incorporate appropriate food labels. The rationale of this positioning strategy is to educate the consumers regarding the new type of products. It is important to consumers regarding the health benefits of the organic food products so that there is greater brand awareness (West, Ford and Ibrahim 2015). It is also important to position the products well within the health conscious customers, who are striving to achieve an optimum quality of life. Communication Goal The marketing campaigns should be properly structured so that they can reach the desired target market. The company uses AIDA model for targeting their audiences and this makes the company to better respond to the needs/preferences of the target market. The objectives of the communication goal of the company are discussed below- The company aims to educate the audience regarding the organic food products (com.au 2017). The IMC aims to provide the customers with the necessary information about the products and the company (Rawal 2013). The reason for doing this act is that if the consumers are not aware of the details of the products, then they would not be interested in purchasing them. This form of marketing communication aims to create the knowledge base among the customers and encouraging them to purchase them. IMC would help in greater referral by inviting greater customers to purchase the products of the company. The brand engages in the interacting with the customers on various digital media such as social media, email and others (com.au 2017). This also creates good word of mouth among the customers and their immediate family members or friends (Copley 2015).This strategy is important as a positive word of mouth incurs no cost for the company and the existing customers have the ability to do bring in more customers. IMC would enable the greater sales of the company by greater promotion of the products among the target audience. The objective of this communication goal is to ensure that the customers are greater aware about the products and hence they make more number of purchases. Message Strategy and Executional Tactics The organic food retailer has decided to use the AIDA framework to achieve their goals. The AIDA framework stands for Attention, Interest, Desire and Action (Hassan, Nadzim and Shiratuddin 2015). The attention component encourages the company to create attractive advertisement that would create an interest among the customers. The organization tries to create intelligent advertisement tools so that they can reach well among the customers (Goodness.com.au 2017). The interest component focuses on the ability of the brand to focus on the benefits of the organic product. The company avoids the usual features of the products but instead focus on the product advantages that would help the company to convince in a better way (Goodness.com.au 2017). The advertisements are created in such a manner that it creates desire among the target audience. The unique selling proposition of the brand is highlighted and the differentiated products of the company are being pointed out to the customers. Honest to Goodness uses extensive advertisement strategies for attaining the communication goals of the company (Goodness.com.au 2017). The organic food company is aiming for creating brand awareness among the target audience. It is also achieving more customer attitudes and modification of them (Goodness.com.au 2017). The company has adopted content marketing strategy in which it engages in the creation and sharing of the online material such as blogs, videos and social media posts. It does not directly promote the brand directly but it creates interest among the target audience regarding the companys products. Promotional Mix and Media Strategy The promotional tools used by the companies are varied and they target specific consumer segment. The company used both digital forms of marketing as well as traditional forms of marketing (Goodness.com.au 2017). The reason for using is the increase of the effectiveness of the campaign and to increase the customer awareness regarding the organic food products. Promotional Tools Estimated audience Estimated impacts Social Media Marketing Teenagers, Middle age, working population High Search Engine Optimization (SEO) Teenagers, Middle age High Email Marketing Working professionals Medium Magazine Advertisements Housewives Medium Radio Advertisements Older people, housewives Low Video Advertisements Teenagers, Middle age, working population Low Facebook Twitter Advertisements Teenagers, Middle age, working population High Conclusion The integrated marketing communication is used to better communicate with the customers of the brand. Honest to Goodness is an Australian organic and natural food company that has been voted as the favorite organic food brand of the country. The main products of the company include organic and natural grocery items such as vinegars, oils, coconut products, dried fruits, salts, herbs and others. The various target markets of the brand includes the Core consumers, mid-level customers and the periphery customers. The company uses AIDA model for targeting their audiences and this makes the company to better respond to the needs/preferences of the target market. The main goals of the communication strategy are to educate, gain referral and increase the sales of the company. The company has adopted content marketing strategy in which it engages in the creation and sharing of the online material such as blogs, videos and social media posts. It strives to use a combination of both digital as well as traditional sources of marketing. This report would broaden the understanding of the integrated marketing communication process in the organization for a real organization. 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